Peterman Rides Again

I have just finished for the third time, Peterman Rides Again, a book that is well written and describes J Peterman, the real one, and his signature Cowboy Duster. This book details the rise and fall and re-rise if that’s a word of a man who has cajones in a world where they are in limited supply. It has inspired me in my EKG readout of a business career. His Owner’s Manual catalog of truly unique items along with Banana Republic’s catalog carried me through the 80’s and 90’s and I receive the newer versions online and blog at Peterman’s Eyedentity as often as I can.

I like the lessons that failure teaches for we all have our experience with it. I encourage others to buy and read this obscure and enjoyable book of great wisdom and when faced with adversity just do it and as he advises never say never. Never!

TSquare

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